Unicus General Contracting
Unicus General Contracting is a small contracting business which is making waves in the world of construction. They have a strong relationship with their clients, with them returning with more projects at hand. Unicus has built a strong reputations, exercising transparency and commitment to high quality.
Problem
Unicus General Contracting came to me with urgency in need of a website update for an important meeting with potential stakeholders. There was in need of a major update, with an outdated interface. Having potential clients refer to the website to see the quality of their work, it was difficult for Unicus to advocate for themselves given they was lack of clarity and accessability, creating a question on the delivery of their business values and promises.
Solution
With only 2 days, I focused on re-designing the site's interface. The goal was to simplify the user's journey, and make it so the user could quickly locate what they were looking for on the site. I cleaned up the copy, updated the Our Work page with all completed projects, and simplified the Contact form.
Impact
The new updates, made it so Unicus General Contracting was able to present their work and business practices to the stakeholders, which fortunately has led to planning future business collaborations.
Discover
Initial Consultation
The client explained their goals was to make changes that would allow for clarity, an easy user experience, and accessibility. To ensure the user could quickly and easily access the pages that presented completed projects, as that’s what the stakeholders want to see.
The client wanted to have the website ready to show to stakeholders within the coming days.
Research Takeaways
Pictures of projects are important to express high quality of work.
Ensure users can see the type of work done immediately.
Circle projects back to different services offered to allow user's to easily tie them together.
Delivery
What's Next?
After discussing with Unicus, we agreed that once they have the capacity, we’ll conduct a deeper analysis of the website’s performance, focusing on traffic, successful conversions, and brand alignment.
Given the tight two-day timeline, our immediate priority was to deliver a clean, legible, and user-friendly website. The next phase will help refine and optimize based on real user data.
Reflection
Working on this project was an amazing opportunity to really be able to evaluate priorities, and utilize best design practices when delivering a project under strict time constrains.
While there was no time for detailed research, I took some time to see what other companies are doing, while collaborating with the client on what was most urgent (i.e. clarity and accessibility).